By Melody McKinnon Affiliate marketing success relies on making sales, which requires a fluid strategy that changes based on consumer behaviour. At no time is it more important to review and adjust your strategy than during tough economic times.
By Melody McKinnon Search engine features, guidelines and rankings change on a regular basis. It has become almost impossible for the average person to comply with all of their demands and compete with not only other merchants, but also the … Continued
Coupons have always been a popular and effective way to bring customers into stores and increase sales. I’ve watched them evolve into a digital option for the past 20+ years, as ecommerce and online delivery transformed to better utilize them.
By Melody McKinnon Publishing guest posts on blogs is a cost-effective way to reach your target market and build brand awareness. Bloggers can gain an impressive, loyal following with their excellent content, communication, and trust built through fellowship and familiarity. … Continued
By Melody McKinnon A variety of events have threatened the global economy lately, from the pandemic to trade agreements, sanctions, wars, and bank closures. The resulting economic spiral has left many people scrambling to secure an income, while businesses desperately … Continued
By Melody McKinnon Operating a home-based business when you have children isn’t the relaxed lifestyle some make it out to be. You’ll have more time with the kids, but there will be days when you wonder if it wouldn’t be … Continued
By Melody McKinnon The value of content marketing for both Business to Business (B2B) and Business to Consumer (B2C) companies has been proven to a point of universal acceptance, yet it is still underutilized. Leveraging content to its fullest potential … Continued